WELCOME To ETHICAL KNOWHOW
Ethical Compliance as a Business Investment
Not a Tick-Box Exercise
Supporting those who feed the world to build stronger, more ethical and more sustainable businesses.
Ethical Knowhow helps growers, producers and suppliers worldwide move beyond simply “passing” ethical audits.
I work with businesses who want calm, clarity and confidence — and who see ethical best practice as a way to strengthen systems, culture and long-term performance.
Whether you are preparing for an ethical audit or looking to embed ethical best practice into everyday operations, my role is to guide you clearly, practically and without unnecessary pressure.
Jon Mason — Ethical Compliance Guru
Founder of Ethical Knowhow
Ethical support for those who feed the world
Book a Discovery Session Below
Let’s Talk — Making Ethical Compliance Work for Your Business
Most businesses care about ethics and the people who work for them.
The reason ethical compliance often seems overwhelming is often because it is treated as a one-off requirement, rather than something that supports how the business actually operates.
A Discovery Conversation gives you the space to talk openly about:
- Upcoming or recent ethical audits
- Current pressures or concerns
- Gaps in systems, documentation or communication
- Where compliance feels heavy, unclear or frustrating
This is not a sales pitch and not an audit.
It is a practical, honest conversation designed to bring clarity and direction.
By the end of the conversation, you will:
- Understand where you are right now
- Know what matters most to focus on
- See whether ethical compliance can be used as an investment, not just a cost
- Be clear on the most appropriate next step — if any
If we are a good fit, I’ll explain how I can help.
If we’re not, you’ll still leave with clarity.
Book a Discovery Session Below
HOW WE HELP AND TRANSFORM
How We Help Businesses Strengthen Ethical Compliance
Ethical Knowhow works with growers, producers and suppliers worldwide who want more than a one-off audit outcome.
My role is to help businesses move from reactive ethical compliance to planned, structured and sustainable ethical best practice — in a way that genuinely supports how the business operates day to day.
I work alongside businesses at different stages of their ethical journey, from early clarification through to long-term development and leadership support.
I use a structured Ethical Assessment process to bring clarity, identify gaps, and build a realistic plan forward — without overwhelm.”
Ways I Support Businesses
I support businesses through:
Ethical Discovery & Advisory
Helping you clearly understand where you are, what matters most, and what practical steps will make the biggest difference.
Pre-Audit Ethical Preparation
Calm, structured preparation for ethical audits — focusing on systems, documentation, communication and culture, not just paperwork.
Ongoing Ethical Development
Monthly support to strengthen systems, improve monitoring, support leaders and reduce risk throughout the year.
Ethical Leadership & Transformation
Strategic support for senior leaders who want ethical best practice to drive culture, performance and long-term sustainability.
What Makes This Different
Most ethical support focuses on what you need to show an auditor.
Ethical Knowhow focuses on how ethical best practice actually works inside your business.
That means:
clearer systems that people understand
better communication between leadership, managers and workers
increased confidence at all levels
fewer surprises at audit time
reduced repeat non-conformances
and a calmer, more controlled approach overall
How We Start
Every business is different.
There is no one-size-fits-all solution.
That’s why all support starts with a Discovery Conversation — to understand your business, your pressures and the type of support that will genuinely add value.
Book a Discovery Conversation
MEET JON MASON
A Calm, Experienced Guide Through Ethical Compliance
I’m Jon Mason, founder of Ethical Knowhow.
I work with growers, producers and suppliers worldwide to help them approach ethical compliance with calm, clarity and confidence — and to move beyond simply “passing” audits.
My focus is practical, human and realistic.
I help businesses understand what really matters, prioritise effectively, and build ethical systems that work in everyday operations.
Ethical compliance doesn’t need to feel overwhelming.
With the right support, it can become a strength.
WHY ETHICAL KNOWHOW
Experience, Clarity and Ethical Compliance That Works in Practice
Ethical Knowhow was created to help businesses move away from reactive, last-minute compliance and towards structured, sustainable ethical best practice.
I bring many years of hands-on experience across global supply chains and understand:
- Customer and audit pressures
- Seasonal and diverse workforces
- Documentation and system challenges
- Leadership and communication gaps
- The human reality of ethical audits
Rather than overcomplicating compliance, I focus on what genuinely adds value — supporting stronger systems, clearer communication and a healthier workplace culture.
For the right businesses, ethical compliance becomes an investment, not a cost.
Who This Works Best For - Businesses who:
- Want clarity, not shortcuts
- Are open to improving systems and culture
- Value ethical leadership
- Want calm, structured, honest support
Book a Discovery Conversation
WHY ETHICAL KNOWHOW
Experience, Clarity and Ethical Compliance That Works in Practice
Ethical Knowhow was created to help businesses move away from reactive, last-minute compliance and towards structured, sustainable ethical best practice.
I bring many years of hands-on experience across global supply chains and understand:
- Customer and audit pressures
- Seasonal and diverse workforces
- Documentation and system challenges
- Leadership and communication gaps
- The human reality of ethical audits
Rather than overcomplicating compliance, I focus on what genuinely adds value — supporting stronger systems, clearer communication and a healthier workplace culture.
For the right businesses, ethical compliance becomes an investment, not a cost.
Who This Works Best For - Businesses who:
- Want clarity, not shortcuts
- Are open to improving systems and culture
- Value ethical leadership
- Want calm, structured, honest support
Book a Discovery Conversation
What Our Clients Say
“In an age of AI, Google and instant answers, what really made the difference for us was Jon’s human approach. Our business needed a firm but supportive shift in direction — something that felt unfamiliar at first but quickly became normal with Jon’s guidance.
It’s the years of lived industry experience that stand out. We’re extremely grateful for the support and look forward to continuing to work with Ethical Knowhow, with less tech and more human solutions.”
Harjit Padda, Owner, Vicarage Nurseries
“Coming from a different industry, SMETA and the new version 7 felt unfamiliar and daunting. Jon explained everything clearly and helped me build a practical plan to get audit ready.
His feedback strengthened our processes and, when the audit took place, I felt confident because I knew exactly what to expect. We achieved a great audit result, and I wouldn’t hesitate to recommend Jon.”
Nichola Freer, AllPress Farms
Jon has a great understanding of regulatory and certification requirements, but what really sets him apart is his ability to implement realistic, practical solutions that work for both businesses and employees.
I’ve worked with Jon on several projects and training programmes and have always been very happy with the outcomes.”
Simon Lee, UK & ROI Technical Manager, Les Domaine
“Jon’s approachable manner and practical guidance were invaluable in supporting us through our SMETA ethical audit. His support contributed directly to our successful audit outcome.”
Jack Barr, New Forest Fruit
Please Note:
Ethical Knowhow provides advisory services and solutions based on our extensive industry expertise. However, we do not offer legal advice. We strongly recommend that you consult with a qualified legal professional to verify any legal implications of implemented solutions. Ethical Knowhow assumes no legal responsibility for the guidance provided.